FIND MORE READERS WITH METADATA
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Kate Tilton and Kadaxis have teamed up to give authors access to research previously available only to publishers.

The Amazon Research Service gives you actionable research to help position your book on Amazon to maximise visibility and sales.
AMAZON RESEARCH SERVICE
HELP READERS FIND YOUR BOOK! $399
Purchase
AMAZON RESEARCH SERVICE
HELP READERS FIND YOUR BOOK! $399
Purchase

How We Can Help

Optimizing your book for Amazon on your own can be time consuming and complicated. Effective optimization takes days of research and years of experience. But you don't need to go to all of that trouble. We've spent years pioneering techniques to improve book sales for the biggest publishers and for authors from around the world. But you don't want to hear about all that. Here's what we can do for you: we'll identify and recommend core changes you can make to your book's metadata to improve visibility on Amazon and find more readers (and you know, increase sales too).

Our research will help you:

  • Choose the right browse node categories for your book.
  • Rank higher on bestseller lists.
  • Write compelling descriptions that connect with potential readers.
  • Understand which elements of your book to highlight based on similar, high selling books.
  • Use keywords for organic search optimization (SEO) and paid search marketing via Amazon Marketing Services (AMS), Twitter, Facebook and Google Adwords.
  • Understand who your competitors are and analyze techniques they've applied to increase sales.
  • Apply metadata optimization techniques and strategies directly to your book, using details instructions and links to resources.

How it works

-1-

Provide book details

Send us the ISBN and title of your book. We'll review your book on Amazon and extract all relevant market data for analysis.

-2- 

conduct deep analysis and research

Using a combination of state of the art machine learning techniques and manual research by our experts, we'll identify several components of your book's metadata to improve, as well as provide insight into your competitors and much more.

-3- 

apply actionable research and iterate

Your research is packaged into a report and a spreadsheet with relevant keywords, along with instructions and links on how to apply the research. If you need more help, you can email us at any time for assistance.

What do you get?

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  • A 15+ page custom report for your book on Amazon and in-depth recommendations on metadata optimizations.

  • A long list of keywords (search queries) for your book, created using our industry acclaimed audience driven keyword technology.

  • Browse node category recommendations for 'KindleStore' and 'Books' departments on Amazon.

  • Marketing Language Analysis.

  • Bestseller Browse Node Composition Report.

  • Competitive Analysis Report.

  • Instructional guide and resource references with details on how to apply and iterate over your metadata.

  • Email support for any other questions or further help you need.

 

 

 

 


Who WILL BENEFIT FROM this RESEARCH?

Anyone who has a book for sale on Amazon. We say anyone but we generally work directly with authors for this service (we already have commercial contracts with many of the world's biggest publishers). If you have edit access to your book's metadata, you can use this data to dramatically improve your book's online listing on Amazon. KDP Authors, we're looking at you too.

What if I need more help?

We want you to succeed and will be available to answer any questions you have via email or twitter (where we're quite active). We talk publishers and authors through metadata solutions everyday and look forward to working with you.

 

   Amazon book search and conversion experts

   Trusted by authors and publishers

   Strong email support

 
AMAZON RESEARCH SERVICE
HELP READERS FIND YOUR BOOK! $399
Purchase

About US

Kadaxis is an award-winning data publishing technology company in NY, who works with the biggest publishers and authors from around the world. You can read more about us here, or read our expert advice about metadata optimization on Amazon here. We're also contributors to the 2018 keywords best practices standard released by the Book Industry Study Group. We live and breathe this stuff so you don't have to.

 
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How Metadata Helps You find Readers on Amazon

What is metadata anyway?

Metadata is a fancy term for the data that describes your book, like title, description, subtitle, browse node categories and keywords.

Metadata helps more people see your book

Amazon uses your book's metadata to decide which readers will see your book. Keywords and browse node categories in particular can have a huge influence on how many readers will see your book online. The more people who see it, the more opportunities you have of making a sale.

Metadata convinces people to buy your book

After a reader finds your book, you need to convince them to buy it. Readers judge books by their visible metadata. Does the description and subtitle intrigue readers? The right words can move mountains (of sales).


Metadata needs to be optimized for Amazon's algorithms AND for readers viewing your book's product page.


AMAZON RESEARCH SERVICE
HELP READERS FIND YOUR BOOK! $399
Purchase
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The most effective metadata is optimized for Amazon search and for prospective customers. It needs to be crafted in a way that surfaces your book to the people most likely to become readers, and then convince them to make a purchase. This is no mean feat for a few bits and bytes of data, but time spent on metadata can reap some of the biggest returns of all marketing activities. So how do we create metadata that sells?

Capture Attention with the right description and subtitle

Whenever a reader comes across your book on Amazon, such as in a list of books in a search result, in a category listing or elsewhere, the book is listed alongside many other books. Each each of these books is competing with yours for the reader's attention and dollars. Authors can capture more of this limited attention by using the right words and phrases within their book's subtitle and description. Within each genre, certain words and phrases stand out, catching the reader's eye and prompting them to take a closer look. By tapping into these triggers and expressing them in metadata, author can give their book an advantage over competing books and increase the likelihood of a sale.

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Position your book to sell with browse nodes, subtitle and keywords

At the most basic level, browse node categories position your book in a similar way as bookstores do - customers know what to expect when they browse the mystery and suspense aisle. Amazon gives readers and booksellers far more granular categories to group books, allowing a book to exist on many bookshelves all at once. But to sell more books means doing better than putting your book into the "correct" categories, it requires putting your book into the categories that will result in the most sales. Likewise, keywords and subtitles (which are considered a "super keyword" by Amazon search) - most authors only look for keywords that are "correct", and fail to keywords that are both "correct" and "targeted" to a book's specific readership.

create Congruent Metadata elements: an example

Certain topics dominate the best selling books within a browse node category. This may not always be evident from the name of the category, but is evident upon taking a closer look at the common themes and topics of the top books. For example, a psychic romance comedy may technically fit within the "Mythology" category, but after inspecting the top selling books in the category, the astute author may find that books with vampires, werewolves and shapeshifters dominate the list. After further investigation of other categories, our author finds a dominance of psychic fiction in the Paranormal Suspense bestsellers list instead, demonstrating that readers browsing this category are likely to be a better match to the book, meaning a higher chance of sales. She also notes that ghosts are popular within this category - her book deals with poltergeists but she had always focussed on the psychic angle. With this insight, she rewrites her book's description to include the ghost element of the story, understanding that psychics and ghosts resonate with readers browsing the Paranormal Suspense category. The metadata update puts her book in front of a more targeted audience, and highlights the elements of her story these readers are most interested in.

Understand what works for the competition

Finally, the smartest way to determine what works best for books like yours, is to analyze similar books by authors selling more copies than you are. In studying the competition, you'll begin to see patterns among the fonts, imagery, language, book length, prices, review topics and so on. If you can identify the best practices successful books utilize, you can apply them to your book and improve sales on Amazon.

AMAZON RESEARCH SERVICE
HELP READERS FIND YOUR BOOK! $399
Purchase