Posts tagged amazon keywords
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How to Write the best Kindle Book Title for Kindle SEO
As an author, we always have an idea of what a great title should look like; great works such as "The Great Gatsby" and "Catcher in the Rye" are catchy and mysterious titles that trigger the reader's imagination. Although what one would assume to be a good title might not be a good title for your self-published Kindle book. Kindle book titles need to be written so the Amazon search engine, also called the Amazon A9 a...
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How to Increase Your Amazon Book Sales
As an author, it would be wonderful if all you had to do was come up with an idea for a book, write it, and have it be an instant success. But the reality is that modern book publishing, especially on Amazon, is a lot more complicated than many authors assume. Marketing your book is at least as important to its success as the writing itself. You’re also not the only author attempting to ‘make it big’ on Amazon, as a ...
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How Top Publishers Use Keywords
In 2015, Kadaxis (with some help from Bowker, Firebrand and OnixSuite) set out to investigate whether publishers were adding keywords to book metadata . The conclusion was that of the 150,000 publishers reviewed, most weren't adding keywords, and of those publishers who did, the volume and quality of keywords was low. Anecdotally, we've seen a significant shift in the past three years in the priority publishers give ...
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How Amazon Search Really Works (and How This Helps You Sell More Books)
This post takes a deep dive into how Amazon's search engine works, and explores ways to use this knowledge to help you sell more books online.
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Measuring Keyword Effectiveness on Amazon
So you've found the perfect keywords for a book, how do you know if they're effective? Off-page keywords aren't visible to potential customers, so assessing whether they'll work or not takes a completely different approach to assessing visible metadata (title, description, etc.) about a book. The purpose of a keyword is to help a search engine return a book to a customer in a set of search results, in response to a s...
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How Do Keywords Impact Sales?
The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords , which are sent to retailers in an ONIX feed or added to a book via KDP, Amazon’s dashboard for Kindle books. Keyword...