Posts tagged bisg
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BISG 2017 Annual Meeting - Rights, Metadata and Marketing Panel
I participated in a panel on "Rights, Metadata and Marketing" at the recent BISG 2017 Annual Meeting , held at the Harvard Club in New York City. Here are my responses to the questions I was asked: What is currently working for Kadaxis? Our approach combines machine learning techniques with a deep knowledge of Amazon search. We take a digital marketing approach to keyword creation by understanding how readers se...