Posts tagged blockchain
-
How Blockchain Could Impact the Publishing Industry
The publishing sector is now being influenced by blockchain and NFTs. NFTs are used by conventional publishers to create communities and interact with readers. Let's examine how blockchain has drastically altered the publishing sector. In the realms of business and finance, blockchain technology is no longer a buzzword. The potential of blockchain technology has been brought to our attention throughout different busi...
-
A Decentralized Publishing Ecosystem
In 2017, I wrote a discovery piece for a decentralized publishing ecosystem built on the Ethereum blockchain (Doug from Phin , Fran from Firebrand and I were working on a solution to decentralize the publishing industry to put more value and control back in the hands of authors, publishers and readers). Much has changed since then, but I’m posting the content here for posterity. Current Environment: A centralized ind...
-
BISG 2017 Annual Meeting - Rights, Metadata and Marketing Panel
I participated in a panel on "Rights, Metadata and Marketing" at the recent BISG 2017 Annual Meeting , held at the Harvard Club in New York City. Here are my responses to the questions I was asked: What is currently working for Kadaxis? Our approach combines machine learning techniques with a deep knowledge of Amazon search. We take a digital marketing approach to keyword creation by understanding how readers se...