Posts tagged digital marketing
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The Art of the ARC: Creating Buzz on a Budget
In the competitive world of publishing, making your book stand out is no small feat. As an author or publisher, you pour your blood, sweat, and tears into crafting stories and polishing prose, only to send your darling out into the big bad marketplace. The question then becomes, in a sea of millions of titles, how does yours get discovered? This is where ARCs come in. ARC stands for “advanced reader copy” and it is o...
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Competitor Keyword Research: Uncovering Literary Gems
“We are all thieves - what matters is what we steal.” So said the esteemed novelist Umberto Eco, though in the context of writing rather than larceny. When it comes to book marketing and discoverability, this adage rings true. We need not lock pick our competitors’ websites nor rifle through their drawers to uncover their secrets. Ethical digital sleuthing will suffice. In this digital era, a book’s online presence c...