Posts tagged marketing
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What to Know About Using Amazon Marketing Services to Boost Your Sales
Amazon offers a very useful marketplace for anyone in the publishing industry. That said, leveraging this platform to its full potential involves understanding how to take advantage of Amazon Marketing Services (AMS). Like advertising on Facebook , taking the time to learn about selling on Amazon and how it can help your business is important. Like Google AdWords, AMS charges pay-per-click fees to help sellers reach ...
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Why You Need to Incentivize Book Reviews
Becoming a successful author requires a difficult combination of writing skill, general resilience, good fortune, and calculated marketing. That last requirement is often tricky, even for ambitious authors, because it isn’t easy to get that deeply involved in the commercialization of something that means so much to you personally. But something has to give, and if you want your books to be widely read, you need to be...
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BISG 2017 Annual Meeting - Rights, Metadata and Marketing Panel
I participated in a panel on "Rights, Metadata and Marketing" at the recent BISG 2017 Annual Meeting , held at the Harvard Club in New York City. Here are my responses to the questions I was asked: What is currently working for Kadaxis? Our approach combines machine learning techniques with a deep knowledge of Amazon search. We take a digital marketing approach to keyword creation by understanding how readers se...