Posts tagged niche marketing
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The Art of the Book Deal: Navigating the Maze of Advertising Options
Ah, advertising. That fickle temptress whose siren song promises fame and fortune to starry-eyed authors. “Come one, come all!” she croons. “I’ll make all your bookish dreams come true!” Yet wander into her maze unprepared, and you may find yourself utterly lost, your marketing budget devoured by the Minotaur of wasted spend. So before you heed advertising’s seductive call, let us illuminate the twists and turns of t...