Posts tagged publishers
-
How Blockchain Could Impact the Publishing Industry
The publishing sector is now being influenced by blockchain and NFTs. NFTs are used by conventional publishers to create communities and interact with readers. Let's examine how blockchain has drastically altered the publishing sector. In the realms of business and finance, blockchain technology is no longer a buzzword. The potential of blockchain technology has been brought to our attention throughout different busi...
-
How Top Publishers Use Keywords
In 2015, Kadaxis (with some help from Bowker, Firebrand and OnixSuite) set out to investigate whether publishers were adding keywords to book metadata . The conclusion was that of the 150,000 publishers reviewed, most weren't adding keywords, and of those publishers who did, the volume and quality of keywords was low. Anecdotally, we've seen a significant shift in the past three years in the priority publishers give ...
-
Machine Learning and Bestseller Prediction: More Than Words Can Say
There’s been much recent conjecture on whether book sales can be predicted by text analysis alone. My company, Kadaxis, has dedicated the past few years to machine learning research and product development for the publishing industry. In our early days, we set out to build an algorithm to predict bestsellers, and tested it in the wild. In this post, I’ll share my perspectives on why the text alone isn’t enough. If Yo...
-
Who Uses the Keywords in Metadata?
We often hear that keywords are important to help readers find and discover books. But what does that mean, and do keywords actually make a difference? In this post, we look at how keywords are used to search book websites (in particular, online booksellers), and their adoption by publishers. For this investigation, I had help from Pat Payton (Bowker) and Catherine Toolan (Firebrand). We set out to answer the followi...