Posts tagged search rank
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Measuring Keyword Effectiveness on Amazon
So you've found the perfect keywords for a book, how do you know if they're effective? Off-page keywords aren't visible to potential customers, so assessing whether they'll work or not takes a completely different approach to assessing visible metadata (title, description, etc.) about a book. The purpose of a keyword is to help a search engine return a book to a customer in a set of search results, in response to a s...
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How A Keyword Sells A Book On Amazon
In order for a keyword to create a sale through Amazon search, two events need to occur: 1. The book needs to be present in the search results (or rank) for search queries matching the keywords added to the book. 2. The book needs to convince customers (or convert them) to click on a search result, add the book to their cart, then check out (or, make the purchase). Each keyword creates an opportunity for sales to be ...