Coming up with relevant and effective keywords is hard! Keeping them up-to-date and optimized for then number of sales your book is currently making is even harder. Here are common mistakes we see authors make when implementing their keyword strategy on Amazon:

1. Choosing keywords that are too broad

2. Not validating that a keyword is commonly used by customers

3. Choosing keywords without much traffic

4. Not monitoring keyword progress (checking search rank for a book)

5. Leaving keywords unchanged for a month or longer

6. Choosing keywords that are too competitive for their book

7. Repeating terms across keywords

8. Not aligning keyword strategy with external marketing activities (to capitalize on sales rank increases)

9. Not having a keyword strategy!