Posts tagged Amazon Search
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How Amazon Search Really Works (and How This Helps You Sell More Books)
This post takes a deep dive into how Amazon's search engine works, and explores ways to use this knowledge to help you sell more books online.
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Why a 500 keyword character limit is costing you book sales.
I bet that if you’re reading this, you’ve always accepted 500 characters as the gold standard for maximizing book visibility through search - work your way up to 500 characters and you’ve joined the metadata elite. You've surpassed the majority of publishers who add only two or three hundred keywords, or gasp, don’t add keywords at all. Well, dear reader, if your ONIX makes its way to Amazon, and Amazon is an importa...
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A Beginner's Guide To Author Marketing Through AMS
Through the wonders of modern technology, though, there is a great degree of flexibility in how you can approach your marketing, and there may be no better platform than Amazon for getting eyes on your work. It’s the biggest ecommerce site in the world, with book sales that bring in billions of dollars each year, and the Amazon Marketing Services (AMS) system makes it possible to serve highly-targeted PPC ads to its massive global audience.
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Measuring Keyword Effectiveness on Amazon
So you've found the perfect keywords for a book, how do you know if they're effective? Off-page keywords aren't visible to potential customers, so assessing whether they'll work or not takes a completely different approach to assessing visible metadata (title, description, etc.) about a book. The purpose of a keyword is to help a search engine return a book to a customer in a set of search results, in response to a s...
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How A Keyword Sells A Book On Amazon
In order for a keyword to create a sale through Amazon search, two events need to occur: 1. The book needs to be present in the search results (or rank) for search queries matching the keywords added to the book. 2. The book needs to convince customers (or convert them) to click on a search result, add the book to their cart, then check out (or, make the purchase). Each keyword creates an opportunity for sales to be ...
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How Do Keywords Impact Sales?
The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords , which are sent to retailers in an ONIX feed or added to a book via KDP, Amazon’s dashboard for Kindle books. Keyword...
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What are off-page keywords?
In the world of publishing metadata, when we talk about keywords, we’re talking about structured off-page keywords, often sent in an ONIX file, from a publisher to a retailer like Amazon. The retailer indexes the keywords and matches them against customer search queries, in order to display relevant books to them. Keywords are made up of phrases used to describe a book and their purpose is to give a search engine clu...
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How do Amazon and Google use my book metadata in search?
This post explains some basic concepts of how search engines work and index your book metadata, and the differences between Amazon and Google search engines.
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9 Common Keyword Mistakes
0 0 1 70 403 Kadaxis LLC 3 1 472 14.0 Normal 0 false false false EN-US JA X-NONE Coming up with relevant and effective keywords is hard! Keeping them up-to-date and optimized for then number of sales your book is currently making is even harder. Here are common mistakes we see authors make when implementing their keyword strategy on Amazon: 1. Choosing keywords that are too broad 2. Not validat...