Posts tagged Book Marketing
-
The Lost Art of Word-of-Mouth
In a world dominated by algorithms, paid influencers, and obnoxious advertising, we've lost sight of the oldest and most powerful marketing force of all: genuine human connections. As an author, the most valuable tool at your disposal isn't a multi-million dollar ad budget or the latest AI-powered marketing platform. It's your ability to directly engage readers in an authentic way that inspires them to spread the wor...
-
The Elusive Yet Alluring Lifetime Value of a Book Lover
As book marketers, we often obsess over metrics and models in an attempt to maximize profits and quantify success. Cost per lead, cost per acquisition, return on ad spend, conversion rates - the list goes on. Yet in our quest to parse readers into numbers and funnels, we risk losing sight of the very people we serve - the book lovers. These are not faceless data points to be tracked and targeted but living, breathing...
-
The Feline Method for Capturing Five-Star Reviews
Ah, reader reviews. The catnip of book marketing. We know we need them, crave them even, but how do we get readers to lavish praise on our precious tomes? I call it the Feline Method. Now before you picture coaxing reviews out of readers with laser pointers and feather toys, let me explain. Cats, as we know, are masters of getting what they want. A well-timed meow, an irresistible head bump, some strategic purring - ...
-
The Art of the ARC: Creating Buzz on a Budget
In the competitive world of publishing, making your book stand out is no small feat. As an author or publisher, you pour your blood, sweat, and tears into crafting stories and polishing prose, only to send your darling out into the big bad marketplace. The question then becomes, in a sea of millions of titles, how does yours get discovered? This is where ARCs come in. ARC stands for “advanced reader copy” and it is o...
-
Competitor Keyword Research: Uncovering Literary Gems
“We are all thieves - what matters is what we steal.” So said the esteemed novelist Umberto Eco, though in the context of writing rather than larceny. When it comes to book marketing and discoverability, this adage rings true. We need not lock pick our competitors’ websites nor rifle through their drawers to uncover their secrets. Ethical digital sleuthing will suffice. In this digital era, a book’s online presence c...
-
How Blockchain Could Impact the Publishing Industry
The publishing sector is now being influenced by blockchain and NFTs. NFTs are used by conventional publishers to create communities and interact with readers. Let's examine how blockchain has drastically altered the publishing sector. In the realms of business and finance, blockchain technology is no longer a buzzword. The potential of blockchain technology has been brought to our attention throughout different busi...
-
Lessons Learned From Working With Authors on Book Marketing
You’ve completed your book, edited it, and designed the cover. Now, you’re ready to promote . The good news? The Internet has made it easier than ever to market your book and get your name out there. The bad news? The Internet is a big place, and it’s hard to know exactly where to start. The following online promotion strategies can help. 1. Optimize your website. Setting up a website for yourself, as an author, and/...
-
How to Increase Your Amazon Book Sales
As an author, it would be wonderful if all you had to do was come up with an idea for a book, write it, and have it be an instant success. But the reality is that modern book publishing, especially on Amazon, is a lot more complicated than many authors assume. Marketing your book is at least as important to its success as the writing itself. You’re also not the only author attempting to ‘make it big’ on Amazon, as a ...
-
What to Know About Using Amazon Marketing Services to Boost Your Sales
Amazon offers a very useful marketplace for anyone in the publishing industry. That said, leveraging this platform to its full potential involves understanding how to take advantage of Amazon Marketing Services (AMS). Like advertising on Facebook , taking the time to learn about selling on Amazon and how it can help your business is important. Like Google AdWords, AMS charges pay-per-click fees to help sellers reach ...
-
How Top Publishers Use Keywords
In 2015, Kadaxis (with some help from Bowker, Firebrand and OnixSuite) set out to investigate whether publishers were adding keywords to book metadata . The conclusion was that of the 150,000 publishers reviewed, most weren't adding keywords, and of those publishers who did, the volume and quality of keywords was low. Anecdotally, we've seen a significant shift in the past three years in the priority publishers give ...
-
A Beginner's Guide To Author Marketing Through AMS
Through the wonders of modern technology, though, there is a great degree of flexibility in how you can approach your marketing, and there may be no better platform than Amazon for getting eyes on your work. It’s the biggest ecommerce site in the world, with book sales that bring in billions of dollars each year, and the Amazon Marketing Services (AMS) system makes it possible to serve highly-targeted PPC ads to its massive global audience.