Posts tagged authors
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The Pen Mightier Than the Sword: How New York’s Freelance Isn’t Free Act Empowers Writers
The pen may be mightier than the sword, but for freelance writers, the pen has too often been no match for unscrupulous publishers who leave authors unpaid. This David and Goliath dynamic changed on November 22, 2023, when New York Governor Kathy Hochul signed the “Freelance Isn’t Free Act” into law, arming writers with new slingshots to take down the giants seeking to exploit their labor. Like the Biblical hero appr...
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Lessons Learned From Working With Authors on Book Marketing
You’ve completed your book, edited it, and designed the cover. Now, you’re ready to promote . The good news? The Internet has made it easier than ever to market your book and get your name out there. The bad news? The Internet is a big place, and it’s hard to know exactly where to start. The following online promotion strategies can help. 1. Optimize your website. Setting up a website for yourself, as an author, and/...
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Why You Need to Incentivize Book Reviews
Becoming a successful author requires a difficult combination of writing skill, general resilience, good fortune, and calculated marketing. That last requirement is often tricky, even for ambitious authors, because it isn’t easy to get that deeply involved in the commercialization of something that means so much to you personally. But something has to give, and if you want your books to be widely read, you need to be...
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Do Writers Write What Readers Want To Read?
View image | gettyimages.com Have you ever wondered if the genres authors most enjoy writing in, match the genres readers most enjoy reading? Before self-publishing, all new books for sale were filtered by agents and publishers, who acquired and worked on books they thought would sell well. If there was an oversupply of manuscripts by authors in a particular genre, the competition to be chosen and published within th...