Posts tagged engagement
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Riding the BookTok Wave: How Authors Can Harness the Power of Viral Reading Trends
Like a riptide on a placid ocean, TikTok’s BookTok phenomenon has smashed into the publishing world with seismic force. This humble hashtag – merely an online community for book lovers sharing their latest reads – has shaken bestseller lists and revived backlisted titles from obscurity. For authors, BookTok presents an alluring yet bewildering opportunity. As viral videos send books skyrocketing up the charts, the fe...