Posts tagged keywords
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How to Write the best Kindle Book Title for Kindle SEO
As an author, we always have an idea of what a great title should look like; great works such as "The Great Gatsby" and "Catcher in the Rye" are catchy and mysterious titles that trigger the reader's imagination. Although what one would assume to be a good title might not be a good title for your self-published Kindle book. Kindle book titles need to be written so the Amazon search engine, also called the Amazon A9 a...
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How to Increase Your Amazon Book Sales
As an author, it would be wonderful if all you had to do was come up with an idea for a book, write it, and have it be an instant success. But the reality is that modern book publishing, especially on Amazon, is a lot more complicated than many authors assume. Marketing your book is at least as important to its success as the writing itself. You’re also not the only author attempting to ‘make it big’ on Amazon, as a ...
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How Top Publishers Use Keywords
In 2015, Kadaxis (with some help from Bowker, Firebrand and OnixSuite) set out to investigate whether publishers were adding keywords to book metadata . The conclusion was that of the 150,000 publishers reviewed, most weren't adding keywords, and of those publishers who did, the volume and quality of keywords was low. Anecdotally, we've seen a significant shift in the past three years in the priority publishers give ...
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Why a 500 keyword character limit is costing you book sales.
I bet that if you’re reading this, you’ve always accepted 500 characters as the gold standard for maximizing book visibility through search - work your way up to 500 characters and you’ve joined the metadata elite. You've surpassed the majority of publishers who add only two or three hundred keywords, or gasp, don’t add keywords at all. Well, dear reader, if your ONIX makes its way to Amazon, and Amazon is an importa...
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A Beginner's Guide To Author Marketing Through AMS
Through the wonders of modern technology, though, there is a great degree of flexibility in how you can approach your marketing, and there may be no better platform than Amazon for getting eyes on your work. It’s the biggest ecommerce site in the world, with book sales that bring in billions of dollars each year, and the Amazon Marketing Services (AMS) system makes it possible to serve highly-targeted PPC ads to its massive global audience.
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Measuring Keyword Effectiveness on Amazon
So you've found the perfect keywords for a book, how do you know if they're effective? Off-page keywords aren't visible to potential customers, so assessing whether they'll work or not takes a completely different approach to assessing visible metadata (title, description, etc.) about a book. The purpose of a keyword is to help a search engine return a book to a customer in a set of search results, in response to a s...
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How A Keyword Sells A Book On Amazon
In order for a keyword to create a sale through Amazon search, two events need to occur: 1. The book needs to be present in the search results (or rank) for search queries matching the keywords added to the book. 2. The book needs to convince customers (or convert them) to click on a search result, add the book to their cart, then check out (or, make the purchase). Each keyword creates an opportunity for sales to be ...
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How Do Keywords Impact Sales?
The question I receive most often from publishers is: “How do keywords impact sales?” While adding keywords to book metadata is considered best-practice, publishing businesses are naturally more interested in whether the practice will increase revenue. Keywords in this context are ‘off-page’ keywords , which are sent to retailers in an ONIX feed or added to a book via KDP, Amazon’s dashboard for Kindle books. Keyword...
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Who Uses the Keywords in Metadata?
We often hear that keywords are important to help readers find and discover books. But what does that mean, and do keywords actually make a difference? In this post, we look at how keywords are used to search book websites (in particular, online booksellers), and their adoption by publishers. For this investigation, I had help from Pat Payton (Bowker) and Catherine Toolan (Firebrand). We set out to answer the followi...
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A Publisher's Advantage Over Indie Authors
View image | gettyimages.com When it comes to book discovery and retail search, traditional publishers have two advantages over indie publishers. More Keywords The first is the ability to add more keywords to a book. Most independent authors will be able to add 5-7 keywords to their book's metadata. Each keyword (or phrase) provides an opportunity for the book to be matched with more search queries. The more sea...
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Why Keywords Are So Important
View image | gettyimages.com Crafting effective keywords to add to a book's metadata, could be one of the highest return marketing activities to increase online sales potential. This post examines why keywords are so important, and how they affect discovery on Amazon. Let's break the logic down: • Amazon is the biggest bookseller in the world. • Around two thirds of online book sales are made through Amazon . • ...