About
Chris Sim, founder of Kadaxis.
Kadaxis helps publishers understand what readers are looking for and make relevant books easier to find, in Amazon search and AI answers.
Founder
Chris Sim
Chris founded Kadaxis in 2013, building a business around AI, book metadata, and keyword research. Its methods have been refined across hundreds of thousands of titles, working with major trade publishers and independent presses.
He was previously CTO at Bookish, the discovery venture backed by Penguin, Hachette, and Simon & Schuster. He built its search and recommendation systems and co-authored a patent for a literary recommendation engine.
Chris later served as a Venture CTO and Principal at BCG (Boston Consulting Group), working on AI products and new businesses. He was recognized as one of the firm's global topic leaders in generative AI.
Today, that experience informs Kadaxis's keyword programmes, AI discovery intelligence, and advice to publishing leaders.
Chris on LinkedIn →Recognized in publishing.
Kadaxis was named BookTech Company of the Year at the FutureBook Awards in 2016.
The company was shortlisted for a BISG Industry Innovation Award.
Chris contributed to the Book Industry Study Group's 2018 keywords best-practices standard and has spoken at industry conferences and published in industry journals.
Work with Kadaxis.
We work on Amazon keywords, AI discovery (GEO), and AI consulting for publishers. Our research explains the evidence behind that work.
We’re happy to answer questions about book discovery keywords, GEO and AI in publishing, or discuss a project you have in mind.
Send Chris a message →