Posts tagged Competitor Research in Publishing
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Competitor Keyword Research: Uncovering Literary Gems
“We are all thieves - what matters is what we steal.” So said the esteemed novelist Umberto Eco, though in the context of writing rather than larceny. When it comes to book marketing and discoverability, this adage rings true. We need not lock pick our competitors’ websites nor rifle through their drawers to uncover their secrets. Ethical digital sleuthing will suffice. In this digital era, a book’s online presence c...