Posts tagged amazon
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A Publisher's Advantage Over Indie Authors
View image | gettyimages.com When it comes to book discovery and retail search, traditional publishers have two advantages over indie publishers. More Keywords The first is the ability to add more keywords to a book. Most independent authors will be able to add 5-7 keywords to their book's metadata. Each keyword (or phrase) provides an opportunity for the book to be matched with more search queries. The more sea...
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Why Keywords Are So Important
View image | gettyimages.com Crafting effective keywords to add to a book's metadata, could be one of the highest return marketing activities to increase online sales potential. This post examines why keywords are so important, and how they affect discovery on Amazon. Let's break the logic down: • Amazon is the biggest bookseller in the world. • Around two thirds of online book sales are made through Amazon . • ...
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How Book Categories Have Changed This Year
Amazon continually updates it's browse node categories for books, to cater to the shifting needs of the market. In the last six months, 563 new categories were added, and 122 were removed. There were also a number of category name refinements. Categories serve the purpose of helping readers find similar books. As the number of books allocated to a category fluctuates, the granularity of the categories needs to c...