Posts tagged books
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What are off-page keywords?
In the world of publishing metadata, when we talk about keywords, we’re talking about structured off-page keywords, often sent in an ONIX file, from a publisher to a retailer like Amazon. The retailer indexes the keywords and matches them against customer search queries, in order to display relevant books to them. Keywords are made up of phrases used to describe a book and their purpose is to give a search engine clu...