Posts tagged customer loyalty
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The Elusive Yet Alluring Lifetime Value of a Book Lover
As book marketers, we often obsess over metrics and models in an attempt to maximize profits and quantify success. Cost per lead, cost per acquisition, return on ad spend, conversion rates - the list goes on. Yet in our quest to parse readers into numbers and funnels, we risk losing sight of the very people we serve - the book lovers. These are not faceless data points to be tracked and targeted but living, breathing...