BISG webinar · November 19, 2026
SEO, GEO, and Keywords: How AI is Changing Book Discovery
Join Chris Sim, Sarah Bean, and moderator Joshua Tallent for a BISG discussion of book discovery in retailer search and AI tools.
Thursday, November 19 · 1 to 2 pm EST · Online
Session details and registration at BISG →Research to read before or after the session.
Do publisher keywords surface their books?
Our Amazon study explains the visibility gap between publisher-assigned keywords and the sets Kadaxis develops.
Read the keyword visibility study →Single words or reader-search phrases?
Research comparing metadata words with search phrases helps explain why relevant language matters.
Read the phrases study →How do AI answers find and recommend books?
Understand the roles of trained knowledge, live search, and conversation context, then explore a study connecting books with reader needs.
Read the AI discovery foundations →Continue the conversation.
If the research raises a question about your list, send Chris a message. You can also explore our keyword services, AI discovery (GEO) reports, and short publisher brief.
Talk to Chris →