BISG webinar, November 19, 2026
SEO, GEO, and Keywords: How AI is Changing Book Discovery
Join Chris Sim, Sarah Bean, and moderator Joshua Tallent for a BISG discussion of book discovery in retailer search and AI tools.
Thursday, November 19 · 1 to 2 pm EST · Online
Session details and registration at BISGResearch to read before or after the session
Do publisher keywords surface their books?
Our Amazon study explains the visibility gap between publisher-assigned keywords and the sets Kadaxis develops.
Read the keyword visibility studySingle words or reader-search phrases?
Research comparing metadata words with search phrases helps explain why relevant language matters.
Read the phrases studyHow do AI answers find and recommend books?
Understand the roles of trained knowledge, live search, and conversation context, then explore a study connecting books with reader needs.
Read the AI discovery foundationsContinue the conversation
If the research raises a question about your list, send Chris a message. You can also explore our keyword services, AI discovery (GEO) reports, and short publisher brief.
Talk to Chris